Sunday, March 20, 2016

Must Read Marketing Book for MBA Grads and Professionals


other

Other must read marketing books for MBA grads and professionals:


Buy-ology

Crossing the Chasm

Extraordinary Popular Delusions and the Madness of Crowds

Guerrilla Marketing Series

Positioning

Permission Marketing

Selling the Invisible

P.T Barnum

The Long Tail

The Psychology Influence of Persuasion


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