Given the rapid and fast growing nature of digital marketing industry, it's hard to predict the right skills and knowledge level required for each job. However, here are the common s
Beginner Level Jobs in Digital Marketing
This is a page written specifically for freshers, or those who are keen to take the first step in digital marketing. As a beginner, you'll be having various questions about the jobs in this domain. In this information era, it's easy to find out what each job entails, what are the skills required, and what's the growth in each segment.
To know the job market, first read, understand the big picture of the digital marketing industry. Then there are social networking platforms like LinkedIn where you can network with folks in various job and ask them about the intricacies of each job.
Once you get an idea of the job, skills, and also how your skills will match with the job, you can next look for internship opportunity. As an intern, you get first-hand knowledge of the work, demand of the job, etc.
On a broader scale, here are the jobs which are popular in the digital marketing domain.
1) Content Writing:
Ability to write in different styles
Each type of content require a different style. For example, blog content is written in an informal or personal tone. Whereas, a webpage content is penned in a formal manner - just to the point, more like the tone of the business. Similarly, social networking sites is more conversational. Again, it's based on how the company's brand tone.
So, as a content writer, you should be ready to flex your writing based on the nature of assignment, and use the right tone and style suitable for the work.
Ability to research and write to achieve the objective
Before you start a topic, find out the objective of the content, who it's written ( audience). Also, perform keyword research to find relevant keywords of the topic.
Content Curation Skills
An eye for marketing and passion for selling
2) Digital Media Executives
These are the desired skill sets for this job:
Every journey starts with a first step. Even if you're new to digital marketing, you can find the way threw the maze by learning and testing new concepts in digital marketing
What are the skills of a SEO beginner?
Beginner Level Jobs in Digital Marketing
This is a page written specifically for freshers, or those who are keen to take the first step in digital marketing. As a beginner, you'll be having various questions about the jobs in this domain. In this information era, it's easy to find out what each job entails, what are the skills required, and what's the growth in each segment.
To know the job market, first read, understand the big picture of the digital marketing industry. Then there are social networking platforms like LinkedIn where you can network with folks in various job and ask them about the intricacies of each job.
Once you get an idea of the job, skills, and also how your skills will match with the job, you can next look for internship opportunity. As an intern, you get first-hand knowledge of the work, demand of the job, etc.
On a broader scale, here are the jobs which are popular in the digital marketing domain.
1) Content Writing:
Ability to write in different styles
Each type of content require a different style. For example, blog content is written in an informal or personal tone. Whereas, a webpage content is penned in a formal manner - just to the point, more like the tone of the business. Similarly, social networking sites is more conversational. Again, it's based on how the company's brand tone.
So, as a content writer, you should be ready to flex your writing based on the nature of assignment, and use the right tone and style suitable for the work.
Ability to research and write to achieve the objective
Before you start a topic, find out the objective of the content, who it's written ( audience). Also, perform keyword research to find relevant keywords of the topic.
Content Curation Skills
An eye for marketing and passion for selling
2) Digital Media Executives
These are the desired skill sets for this job:
- Good communication skills ( Oral and written
- Good understanding of Office suite
- Knowledge of digital marketing and social media channels
- Understand various terms and jargons used in this domain
- Knowledge of SEO and how to optimize for SEO
Every journey starts with a first step. Even if you're new to digital marketing, you can find the way threw the maze by learning and testing new concepts in digital marketing
What are the skills of a SEO beginner?
- Understand and learn how to measure the traffic
- What keywords are used by visitors to land on the site
- Appropriate keywords on title tag, content, URL, image name, etc
- Internal linking ( how to use right anchor text)
- Creating a site map ( Page listing)
- Naming strategy ( Creating search engine friendly URLs)
- Image descriptions ( Again right content)
- Suggest new content for regular content addition
- Strategy for social distribution
- Plan for external linking
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