Learning Point

Welcome to the exciting and dynamic world of marketing (digital marketing). First of all I'm glad that you've undertaken the first step to gain more knowledge and experience in digital marketing.

Stand Out - Innovate or Perish
Always, always note this heading in mind. It's not just for you, but for me and for all others who are part of this rat race. Just as in any other field, digital marketing is an evolving field. As I write, this very instant, many things must be changing, right now.

Well as the popular adage goes - Change is Permanent! In this fast changing times, it's best to keep up with the changes, or there's a risk of getting obsolete or redundant.

For instance, the changes could be related to how search engine changes, or when a new social media tool comes up or looses traction, and it could be that automation is taking away the job which you used to depend.

My advice - keep reading, keep learning and practice what you learn. With this, I like to share few important links to resources which can be handy for learning.

Marketing Books
  1. Permission Marketing by Seth Godin
  2. Purple Cow  by Seth Godin
  3. Crossing the Chasm 
  4. PR and Communication 

Content Writing

Books to Read



Top Blogs & Articles to Read on Digital Marketing ( My Distilled List)


Blog Fat List ( Links to other popular blogs)

SEO: ebooks to Read

  1. Checklist for SEO
  2. Basic Level SEO from eConsultancy
  3. SEO: A Comprehensive Guide for Beginners


Digital Marketing:


Social Media Marketing


Test your Skills

SEO - Expert Level Quiz

Digital Marketing Templates
  1. Smart Insights ( 

Marketing Journals to Read

  1. Harvard Business Review 
  2. Psychology and Marketing
  3. Sloan Management Review
  4. Indian Journal of Marketing
  5. Journal of Marketing
  6. Journal of Consumer Research
Definitions and Differences 
  1. What's the difference between marketing and branding?
    Read and explore the content given in this link. ( http://www.tronviggroup.com)

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