Friday, April 1, 2016

Making SEO Relevant in this Content Rush Era

SEO - How to stand out in the crowd?

When you embark to create a SEO strategic plan, here are few points to think:

What is the objective from your SEO activities?
What is your focus - Quality or quantity
HOw to develop strategic linking and how to develop a long-term plan?
How to avoid getting misleading from initial SEO results?
What should be your foucs on developing story telling aspect of SEO?

Friday, March 25, 2016

Wanted SEO Specialist for a Real estate Company in Bangalore

SEO Specialist for BrickTip


BrickTip.com is a fast growing reality company which provides real estate solutions to end users or investors. Apart from Bangalore, it's planning to expand its operation to other cities in India.

As part of the business expansion process, they are looking for candidates who are great with SEO skill sets..

Here are the key skills required for SEO specialist

1.Maintaining our official website- BrickTip.Com
2.SEO for our 2 other websites- Contact-us.co.in/….followed by keywords
3.Developing Small mini websites
5 Pages like-xyz.net/com/in on various platform.
4.Doing SEO for mini websites.
5.Designing some mailers
6.SEO will be for multiple projects in a given month
7.Lead Management System/CRM designing and maintenance.

Interested candidates should contact Mr Abhishek Kumar, Founder & Director Mobile: 9845043039,  Email:  abhishek@bricktip.com Web:   www.bricktip.com

Thursday, March 24, 2016

Manager - Email Marketing for Bangalore

Email Marketing Manager at The HR Practice
Job Description

  •  Run email campaigns focused on traffic, conversions and promotional activity
  • Constantly drive email database size and quality
  • Adapt new technologies and services into company's email marketing
  •  Develop trigger based email program targeted towards
  •  specific campaigns and events in customer life cycle
  • Managing the companies email campaigns and communicating company brands through email marketing.
  •  Analysis of current email marketing campaigns and making recommendations for improvement.
  •  Managing trigger email campaigns throughout the customer life cycle to maximise sales.
  •  Carrying out segmentation of the database and implementing re marketing strategies.
  •  A/B Testing on various email campaigns to establish the most effective.
  •  Preparing various types of e mails (Newsletter, Transactional, Notification, Marketing, etc.)
  •  Targeting Email or ads to different users or content.
  •  Analytics and reporting related to the e-mail campaigns.
  •  Lead generation through emailers.
  •  Setting up triggered emailers.
  •  Managing and hygiene process of data.
  •  Retention marketing & re-targeting through emailers.

To apply for the post of Email marketing manager, pls email to careers@thehrpractice.in.or visit the careers page 

Sunday, March 20, 2016

Post of Digital Marketing Manager at Stovekraft in Bangalore

Digital Marketing Manager - Careers at Stovekraft

Stovekraft is looking for experienced and capable person to manage and plan it's digital marketing initiatives. The person who is best fit for this job will be responsible for end-to-end planning and execution of ideas, marketing strategies for this brand.

Key Responsibilities as a Digital Marketing Manager 

  • Planning & Budgeting : Responsible for planning and budgetary control of all digital marketing; Review new technologies and keep the company at the forefront of developments in digital marketing.
  • Digital Marketing & Social Media Tools : Responsible to take care of SEO and SEM development, implementation, tracking and performance; Developing a distinct online presence by attracting high numbers of online users through social media channels such as Facebook, Twitter, YouTube and Instagram; Contributing to social media engagement and brand awareness campaigns;
  • Vendor Management : To work with and manage various agencies to deliver the appropriate marketing communication and maintain compliance across product lines, marketing materials and all other internal and external communication
  • Content Creation : Developing and curating quality content and innovative marketing programs to establish brand salience and strengthen brand equity 
  • Career Opportunities & Growth at Stovekraft
  • Database and Analytics : Using web analytics software to monitor performance of company website, online initiatives, investments in the digital space and, constantly seek to improvise; Managing the contact database and assisting with lead generation activities for the Sales Team;


Desired Skills and Experience

  • 3+ years relevant professional experience in digital media marketing, content creation
  • Strong knowledge of digital media research, trafficking, tracking and reporting processes, techniques and technologies
  • A Masters degree in Business Administration, Marketing, Advertising or related field is preferred.
  • A certification on Digital Marketing is definitely an edge.
  • Strong knowledge of in SEO /SEM, Marketing database, email and social media marketing
  • Strong understanding of current online marketing concepts, strategy and best practice.
  • Strong knowledge of website analytics tools, data driven marketing skills, with demonstrated ability to dive deep into analytics.
  • Experience managing PPC, SEO and Affiliate programmes.
  • Up-to-date with the latest trends and best practices in online marketing and measurement tools.
  • Highly effective written skills honed to develop thoughtful, strategic and detailed documents that can persuade senior leaders of the effectiveness of the executions.
  • Ability to juggle multiple priorities and excel in a lean work environment.

    Source: LinkedIn

    For more details of this vacancy, visit the company website ( Stovekraft ) and visit the careers page.
Team at StoveKraft 

Must Read Marketing Book for MBA Grads and Professionals


other

Other must read marketing books for MBA grads and professionals:


Buy-ology

Crossing the Chasm

Extraordinary Popular Delusions and the Madness of Crowds

Guerrilla Marketing Series

Positioning

Permission Marketing

Selling the Invisible

P.T Barnum

The Long Tail

The Psychology Influence of Persuasion


Digital Marketing Executive at Manpho Office Bangalore

Digital Marketing Executive at Manpho
About the Company
Manpho Convention Center (MCC) has been growing as one of the finest and attractive venue for Corporate Events, B2B / B2C Exhibitions, Seminars and Conferences in Bangalore. The center has been setup on a 7 acre campus with 100000 sq. ft. space building.

Role of Digital Marketing Executive
The Digital Marketing Executive help implement the digital marketing strategy for the company and to develop, track and optimize our digital marketing campaigns across all digital channels.

Responsibilities of a Digital Marketing Executive: 

  • Help plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Able to build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals
  • Help identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies along with the digital marketing manager
  • Execute, and help measure experiments and conversion tests
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Basic Qualifications:
One to three years of digital marketing role; within industry preferred (Hospitality and Event Management Industry)
Knowledge of MS Excel, MS Word,  MS PowerPoint usage of internet

Preferred Qualifications:
He/She should have the ability to effectively manage time, prioritize tasks and work within deadlines with little supervision
Strong understanding of current online marketing concepts, strategy and best practice.
Experience in ecommerce, SEO, PPC, Email marketing, and social media.
Hiring at Manpho
Previous experience in a similar digital marketing role.

Source: LinkedIn

Apply for the job of digital Marketing Executive at Manpho

Visit the Manpho.com for more details or send an email to hr@manpho.com

Contact Manpho Convention Center

 # 90, Veeranna Palya,
Nagawara Ring Road,
Opp. BEL Corporate Office,
Near Hebbal Flyover,
Next to Manyata Tech Park,
Bangalore - 560045.

 +91 80 25432300
 +91 80 25432301
 +91 80 25448811
 info@manpho.com

Apply for Content Marketer Writer Blogger at Flipkart

content writer for Flipkart
Careers at Flipkart
Job Position at Flipkart
Content Marketer/Writer/Blogger

Responsibilities 

  • A dynamic and self-motivated Content Writer to help develop crisp and creative content to support website, marketing and communication needs
  • Demonstrated experience with successful management and execution of a content marketing strategy
  • Produce engaging, industry-leading editorial and thought leadership content, to support marketing campaigns and other strategic initiatives. Content includes white papers, case studies, blogs, presentations etc.
  • Integrate ideas & strategies and maintain a content calendar in addition to generating content as needed.
  • Be responsible for overall content and social media marketing targets
  • Write about industry trends and be a social media evangelist for the product
  • Work with other teams in the company and lend content support

Desired Skills and Experience

  • A graduate in English Literature/Journalism/Mass Communications would be preferred.
  • 4-6  years of experience in Content development and Content writing
  • Content writing, content development, article & blog writing, SEO writing and creative writing.
  • Excellent written communication and creative writing skills. Experience writing blog posts, social media updates, articles, etc.
  • Ability to independently manage stakeholders (all the support function’s needs)
  • Excellent editing and proof-reading capability
  • Ability to create, edit & manage engaging & impactful content
  • Expertise in latest technical writing industry trends
  • Ability to understand content needs based on the target audience and channel
  • Must have good hold over social media channels, and should be able to engage with different communities effectively
  • Understanding of SEO best practices and how content can contribute to more organic

    To apply for the post of content writer, visit http://www.flipkartcareers.com/