Manager - Email Marketing for Bangalore

Email Marketing Manager at The HR Practice

Job Description

•  Run email campaigns focused on traffic, conversions and promotional activity
• Constantly drive email database size and quality
• Adapt new technologies and services into company's email marketing
•  Develop trigger based email program targeted towards
•  specific campaigns and events in customer life cycle
• Managing the companies email campaigns and communicating company brands through email marketing.
•  Analysis of current email marketing campaigns and making recommendations for improvement.
•  Managing trigger email campaigns throughout the customer life cycle to maximise sales.
•  Carrying out segmentation of the database and implementing re marketing strategies.
•  A/B Testing on various email campaigns to establish the most effective.
•  Preparing various types of e mails (Newsletter, Transactional, Notification, Marketing, etc.)
•  Targeting Email or ads to different users or content.
•  Analytics and reporting related to the e-mail campaigns.
•  Lead generation through emailers.
•  Setting up triggered emailers.
•  Managing and hygiene process of data.
•  Retention marketing & re-targeting through emailers.

To apply for the post of Email marketing manager, pls email to careers@thehrpractice.in.or visit the careers page