Other must read marketing books for MBA grads and professionals:
Buy-ology |
Crossing the Chasm |
Extraordinary Popular Delusions and the Madness of Crowds |
Guerrilla Marketing Series |
Positioning |
Permission Marketing |
Selling the Invisible |
P.T Barnum |
The Long Tail |
The Psychology Influence of Persuasion |
THANKS FOR THE INFORMATION....
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