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| Email Marketing Manager at The HR Practice |
- Run email campaigns focused on traffic, conversions and promotional activity
- Constantly drive email database size and quality
- Adapt new technologies and services into company's email marketing
- Develop trigger based email program targeted towards
- specific campaigns and events in customer life cycle
- Managing the companies email campaigns and communicating company brands through email marketing.
- Analysis of current email marketing campaigns and making recommendations for improvement.
- Managing trigger email campaigns throughout the customer life cycle to maximise sales.
- Carrying out segmentation of the database and implementing re marketing strategies.
- A/B Testing on various email campaigns to establish the most effective.
- Preparing various types of e mails (Newsletter, Transactional, Notification, Marketing, etc.)
- Targeting Email or ads to different users or content.
- Analytics and reporting related to the e-mail campaigns.
- Lead generation through emailers.
- Setting up triggered emailers.
- Managing and hygiene process of data.
- Retention marketing & re-targeting through emailers.
To apply for the post of Email marketing manager, pls email to careers@thehrpractice.in.or visit the careers page
