With more companies going social, there's a shortage of talented people who can handle social media accounts of brands and small business. As a social media employee, you're expected to shell out entertaining, engaging and relevant content on the Facebook page. But, very often these employees don't understand the consequences of their work and how it means to the business. This often results in backlashes from the public and the social media user base.
It's important to draw the objectives of any social media program before you take up the responsibility.
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